Oh What a Tangled Web 2.0 We Weave

Strategic social media [compatibility mode]

2011-01-06T12:31:00.001-08:00

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Strategic social media [compatibility mode]

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Finding the Tweet Spot in Social Media

2009-05-14T09:30:00.001-07:00

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Finding the Tweet Spot in Social Media

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I am not afraid of Social Media

2009-04-06T10:48:00.001-07:00

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I am not afraid of Social Media

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Communicating with Web 2.0

2009-01-19T13:56:00.001-08:00

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Communicating with Web 2.0

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A Fantastic Voyage

2008-01-09T09:15:00.000-08:00

When the worldwide web emerged some years ago, it was met with a mixed response. While early adopters regaled its attributes, many latent observers viewed it as a craze that soon would pass. Boy - were they wrong!

Today, you’d be hard pressed to find someone who hasn’t used the internet – whether young or old, the web’s virtues have converted the masses to users. It has empowered people to teach and learn, purchase and connect in ways that transcend time and space – ultimately improving information exchanges through global communication and collaboration.

The internet has produced a paradigm shift for communications that has given birth to new ways of conducting business and, certainly, created new opportunities for improving areas such as healthcare. The fact that grouped intelligence can improve healthcare practice and delivery should come as no surprise. The simple fact remains - two brains ARE better than one.

So what are the implications to healthcare? From a purist point of view, centralized repositories of information would be one! Real-time, worldwide access that remains simple yet secure, can link practitioners to not only existing strategies, drug protocols and prescribing methodologies – but also, and more importantly, access to current experimental models, patient tracking, patient education and infrastructure. The technologies emerging today speak more to these metrics and the resulting exchanges are forming a new and more organically linked web - one molded by users who add value for others.

To wet our appetite, many of us have dipped our toes into the waters through social networking and play. If the growing list of what has been colloquially termed Web 2.0 enterprise is any indicator - our appetite remains ferocious. While it certainly draws constituents eager for play, it has also paved a path for commercialization and altruistic ventures that can significantly influence business value, improve decision supports and streamline practice performance.

The healthcare system is a great example of an industry primed to digitize. The practice of medicine is taxed with systemic issues including extensive wait lists, integration issues of patient records, and reducing medical school enrollments, which is not expected to keep pace with the rate of attrition expected in the very near future. Practitioners have given ample thought to these issues and hope that the promise that technology will free them to do what they do best: treat patients.

While the current climate includes the implementation of the Physician’s Office System Program (POSP), the gifts we envisage the ‘new’ web bringing will include world view mash ups, collaborative practice, medical devices and technologies, drug research and professional practice management leading, ultimately, to more effective treatment for patients. Whether receiving treatment in the Arctic Circle or in Columbia, connectivity prevails and, thus, community based practice can emerge. The challenge remains whether forming a global enterprise for health will be a pill easily swallowed as debate continues on issues of privacy, security and the basic requirement for a clear and meaningful set of portal goods. Like it or not, our generation will undoubtedly be challenged to modify traditional healthcare strategies, both locally and globally.

That said, a wide open road has already been built via the internet and the world continues to drive on it. We are simply looking for sleeker, sexier vehicles that bring practical solutions to industry as we continue our fantastic voyage.

Technorati

2007-06-10T16:27:00.000-07:00

Technorati Profile

Website Development 2.0

2007-05-01T14:07:00.000-07:00

Life on the web has changed since our firm's inception in 1997 – ‘living’ on the web has become not only possible, it has become fundamental. To fully illustrate the influence of how the web is transforming the way we connect to others, just follow a typical teenager around for a day. If you have an interest in gauging their (inter)dependence on social networking, take away their rights to their computer. When you do, you will begin to see just how integral these programs have become to their very essence of ‘living’ – in fact, finding a teenager who actually engages others over the phone is a challenge unto itself. Life in business is no different and as we become pressed for time to research and communicate within our own small communities and beyond, this social networking will (and has already begun) to emerge in commercial applications that will see us ‘living’ in new contexts too.

Social networking over the web, for example, is increasing and in June of 2006, MySpace.Com surpassed 50 million visitors for the previous month (comScore media). To understand the magnitude and consequential influence of this figure, the population in Canada was estimated by Stats Canada to be around 32,851,665 in October of 2006. When our online traffic is exceeding current populations of countries, we can no longer assume these activities to be the result of early adoption – this is the changing face of our future. As this next generation enters the workforce over the next few years, the demand for technologies that provide a similar ethnicity grows and the paradigm where we once drove the web is being replaced with the web driving us.

So, what does this mean for issues such as website development? How do we harness the business, technology and the human factors to provide a useful tool that has a reasonable lifecycle? These are definitely questions that require fleshing out as corporations define their goals over even the next 5 year cycle. The challenge for us is to continue to provide technology solutions that add value and ignite projects that fuel our client’s success. The challenge for our clients is to forecast their needs and manage the open communication systems that are enabled by this living environment online.

Where has technology brought us?

2007-04-02T10:18:00.000-07:00

When I spoke with my 70+ year old father about the effects of technology on 'living' in the world, he stares blankly at me. He cannot imagine how 'free' my teenagers have become while communicating across the web. The idea of actually talking to people using a few keystrokes is unimaginable for him - the act of communication has been transcended to a realm not easily understood. He is the generation of practiced handwriting and grammatical discernment - a realm being trashed by the nuances of social networking :)

As he questions me on the (lack of) telephone calls, I begin to wonder what the implications will be from a business perspective as these teens transform into employees? Are we about to be overrun by the multiplicities of a new and breathing world that resides in a box on your desk?

The simple fact remains: life as my father knew it has changed. While he may not accept and understand, I have little choice. It's plain to me that we are now driven by the web - it's how we buy, how we work and how we communicate! There is no fence sitting on this one - you're either in :) or you're out :(.

By all accounts, I'm in! As I peek into the future of enterprise 2.0, I am excited by a world without borders, its endless resources and the collaborative discoveries that are yet to unfold.